Petaling Jaya, Wednesday 23 September 2015: MBO Cinemas has announced its partnership with St John Ambulance of Malaysia to host a blood donation drive to contribute to the National Blood Centre (PDN). Organisers are expecting to reach the target of 5,000 pints of blood at this event. The event is to be known as the Blood Donation Drive 2.0.
Taking place at 25 locations of MBO Cinemas nationwide on 31 October and 1 November 2015, trained personnel from St John Ambulance of Malaysia will be on hand to assist the staff from PDN during the blood donation from 12pm until 6pm.
Apart from saving lives, blood donors will have many reasons to participate as they will get a free cinema ticket, limited edition movie merchandise, food, drinks and pharmaceutical gifts all in a goodie bag!
In conjunction with these efforts, two promotional videos have been created that will be aired in the cinemas, starring a female vampire called Gigi, for a month in advance to promote the Blood Donation Drive 2.0 to the audiences and create enthusiasm while taking away the fear and phobia associated with donating blood.
Last year, MBO Cinemas and St John Ambulance of Malaysia collaborated together and collected 2,168 bags of life-saving blood. Under the tagline “1 Pint Saves 3 Lives”, these donations helped more than 6,000 people.